Vol.153_Adam Jones
Adam Jones
From London, United Kingdom
Interviewed by Cinjay Lee
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How’s your work routine?
I am at the studio every day during the week, I do everything myself so at the moment I am doing production myself making the pieces for wholesale orders for stores as well as orders that come in daily from direct to consumer sales or made to order pieces via some of my UK stockists. I am also slowly trying to work on the next collection alongside the daily tasks, posting orders, emails, stylist appointments, every day is different.
Since when did you decide to follow the path of fashion, and when did you start your own label?
I always wanted to have my own label, I never thought it an impossible dream, It’s something I was aiming for ever since I started at college age 16 studying a BTEC in fashion in Wales. I guess the brand started in 2016 when I presented my first collection off schedule during London Fashion Week, although I didn’t get picked up by a stockist until my second collection in January 2019 so I guess that’s when it became real, it took me a long time to make that second collection, as I was always working full time for someone else or at a pub, it long felt like an expensive hobby, a passion project.
What is the core value of Adam Jones?
It’s about nostalgia for Britain’s past, taking those materials or motifs and Re-working the familiar into something new and luxuriously unexpected from its’ origins.
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